Wella Professionals, the world's No 1 Salon Colour Brand*, is proud to cement its position as industry leaders with a stellar portfolio of creative talent.

Within this portfolio The Valonz Group had three team members appointment.

Starting with Wella ANZ Creative director, Australian Hairdresser of The Year, editorial stylist, and owner of Valonz salon in Sydney, Renya Xydis, is appointed Wella Professionals creative director, contributing to the brands overall artistic vision and market plans, whilst representing the market at a global level through campaigns and events.

A part of the WELLA family for over 25 years, Renya has extensive editorial and fashion week experience both locally and internationally. Crowned Australian Hairdresser of The Year 22/23, Renya constantly pushes the boundaries of creativity, which has seen her work appear in some of world’s leading publications, from iconic Vanity Fair to Vogue. As a global artist for Wella Professionals, Renya creates future hair trends for international campaigns all over the world. She is the driving force of creativity for her salons, Valonz & Salon X.

"Wella is my family, and I feel incredibly honoured to be taking a step up into a creative director role for the brand, helping to elevate the colour and craft work we do in Australia & New Zealand. I have worked with Wella for almost three decades because the products deliver, and their vision for the industry aligns with mine - creating beautiful hair for everyone."

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Followed by Editorial Stylist of The Year, Keiren Street, is appointed Editorial Top Artist.

Keiren Street has established himself as one of the leading hairstylists in Australia, being crowned Editorial Stylist of The Year in 22/23. He has created original looks for campaigns, editorial and shows around the world, and is a favourite amongst Australian celebrities. Keiren is also the founder of K-Set Bags, supporting hair & beauty industry professionals with a streamlined solution to travelling with kits.

"I've worked with Wella Professionals for many years, and it has always been a staple part of my kit. Having reliable, colour safe care and styling products is critical not just in session styling, but also for my clients .I'm so excited to bring my skills in editorial to continue to develop Wella's educators, artists, and broader community."

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In addition, Wella Professionals is home to an incredible artistic team of educators from across Australia and New Zealand, including Valonz’s Colour Director Haleema Moriatis.

As part of the Valonz Group founding team members, Haleema’s thirty plus year career spans far & wide.  Her positive approach to life and work “love what you do and show that you love what you do” has sustained a fiercely loyal client list at Valonz. With a legion of loyal clients, she’s done the who’s who of celebrity & influence. As a highly regarded national & international spokesperson & presenter for Wella. Haleema’s undeniable talent has seen her travel the globe on numerous Wella global advertising campaigns and as a Wella Guest artist in far flung  locations such as Finland, Portugal, Greece & presenting in the Grand Carney islands to an audience of over 1500 eager hairdressers.

“I have worked with Wella for 30 years, and there is no other colour brand that I would use – it delivers time and time again. I am excited to share my expertise with our Wella family and so honoured to take on this prestigious role in 2024”

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